branding
Guidelines
Brand Colour
- Orange is the primary brand colour.
- Yellow is the secondary brand colour.
Colour Considerations
- Prioritise readability and legibility.
- Use black/white as opposed to brand colours if going with brand colours might affect legibility.
- Test out the colours on the intended platform/medium.
- Colours may appear different on a device screen and when printed out.
- Make sure to do tests to ensure that the brand colours appear as intended regardless of the platform/medium it is viewed on.
- This is especially important to ensure text legibility.
Brand Gradient
Gradients can add depth, visual interest, and a sense of dynamism. When used effectively, gradients can enhance the overall visual experience and evoke the brand’s personality.
- Apply the Brand Gradient on a large area.
- On a small area, a solid colour is preferred.
- The definition of “small” and “large” is subjective and largely based on the design.
- There should only be 2 colour stops on the standard gradient.
- Feel free to adjust the colours to make sure the gradient looks good on the platform it is viewed on, while still maintaining the theme.
- E.g. The brand gradient might need to be optimised for printing on specific surfaces (like a water bottle), or the gradient might appear too bright on certain platforms.
- Use sparingly.
- Do not overuse the brand gradient as it may create a “messy” end-product.
- Take into account accessiblity.
- Ensure that, when the gradient is used, any text remains legible.
- If not, a solid colour will be preferred.
Resources
Brand Colours
| Colour | Name | Hex Code | RGB Values | Notes |
|——————————————————————————–|——–|———-|——————-|——————|
| 
Gradient
Brand Gradient
- Whenever possible, use the standard gradient to ensure consistency between all Swift Accelerator Programme/Swift Innovators’ Summit stationary.
- Gradient specifications
- Top-left: Orange, #FB753A
- Bottom-right: Yellow, #F2C949
