branding
Guidelines
Dos
- Do use the coloured version of the logo when possible
- Use the black or white logo on black and white layouts.
- Do not convert the coloured logo to black and white.
- Use the light/dark background versions to ensure sufficient contrast between the logo and background, ensuring any text on the lockup remains legible.
Don’ts
| Don’t stretch, condense or change the dimensions of the identity elements. | Don’t rearrange the elements of the identity. | Don’t skew or warp, set it on an angle, or wrap the identity around a shape. |
|---|---|---|
| <img src=”./donts/A.png” width=100%> | <img src=”./donts/B.png” width=100%> | <img src=”./donts/C.png” width=100%> |
| Don’t alter or replace the typefaces in the identity. | Don’t apply drop shadows or other visual effects to the identity. | Don’t add extra elements to the identity. |
|---|---|---|
| <img src=”./donts/D.png” width=100%> | <img src=”./donts/E.png” width=100%> | <img src=”./donts/F.png” width=100%> |
| Don’t change the scale of elements in the identity. | Don’t change the colour of the identity elements beyond the approved colours. | Don’t touch the Swift logo. |
|---|---|---|
| <img src=”./donts/G.png” width=100%> | <img src=”./donts/H.png” width=100%> | <img src=”./donts/I.png” width=100%> |
The Swift Logo
The Swift Logo has it’s own guidelines. Read more, and download it here.
Resources
Lockups
### Swift Accelerator Programme
Style | Image | Files |
----------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------|
Coloured - Light Background | 
| [.ai](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/illustrator/coloured%20-%20light%20background.ai) [.png](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/png/coloured%20-%20light%20background.png) |
Coloured - Dark Background | 
| [.ai](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/illustrator/coloured%20-%20dark%20background.ai) [.png](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/png/coloured%20-%20dark%20background.png) |
Black | 
| [.ai](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/illustrator/black.ai) [.png](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/png/black.png) |
White | 
| [.ai](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/illustrator/white.ai) [.png](https://github.com/swiftinsg/branding/blob/main/logos/lockups/sap/png/white.png) |
### Swift Innovators' Summit
Style | Image | Files |
----------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------|
Coloured - Light Background | 
| [.ai](./lockups/sis/illustrator/coloured%20-%20light%20background.ai) [.png](./lockups/sis/png/coloured%20-%20light%20background.png) |
Coloured - Dark Background | 
| [.ai](./lockups/sis/illustrator/coloured%20-%20dark%20background.ai) [.png](./lockups/sis/png/coloured%20-%20dark%20background.png) |
Black | 
| [.ai](/logos/lockups/sis/illustrator/black.ai) [.png](/logos/lockups/sis/png/black.png) |
White | 
| [.ai](/logos/lockups/sis/illustrator/white.ai) [.png](/logos/lockups/sis/png/white.png) |
Icon
Style | Image | Files |
----------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------|
Coloured - Light Background | 
| [.ai](./icons/illustrator/coloured%20-%20light%20background.ai) [.png](./icons/png/coloured%20-%20light%20background.png) |
Coloured - Dark Background | 
| [.ai](./icons/illustrator/coloured%20-%20dark%20background.ai) [.png](./icons/png/coloured%20-%20dark%20background.png) |
Black | 
| [.ai](/logos/icons/illustrator/black.ai) [.png](/logos/icons/png/black.png) |
White | 
| [.ai](/logos/icons/illustrator/white.ai) [.png](/logos/icons/png/white.png) |